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Boticario Dragon

I was tasked by the visual effects company 'DOPO' to draw a suitable Asian styled Lung Dragon for Boticario's new cologne commercial.
Initially we were going to go full Lung dragon. The cologne was Chinese oriented I believe so we looked at their interpretation of the dragon. Fierce, aggressive, and menacing, this creature was going to represent the main character's worst fears that must be overcome.
After talking to the higher-ups at Boticario, they told us it "needs to look more like the dragons from Game of Thrones". I was quite disappointed in this bandwagon approach, but nonetheless, the customer gets what they ask. So I tried my best to merge both dragons seamlessly.
The result is a bizarre Lung-Wyvern hybrid. The model does it more justice, I feel. Full images of the model can be seen soon on Jacob Baardse's account here: https://www.artstation.com/littlebaardo
All in all, great experience.

Final Design

Final Design

Concept Sketches with Varying Design Choices

Concept Sketches with Varying Design Choices

Selected Design Choices

Selected Design Choices

First Attempt

First Attempt

First Attempt: Close Up

First Attempt: Close Up

Final Design: Close Up

Final Design: Close Up

Final Product: Creature Modeled & Animated into Scene